The history of IPC media:
During the mid 1950’s the magazine publishing industry was dominated by a number of different company’s. Eventually all of the existing publishing company’s were bought and created into the, ‘International Publishing Corporation’, which is now known as, ‘IPC Media’. In 1968 all of its different departments got separated into different subsidiaries:
▪ IPC Newspapers (including The People and The Daily Herald from Odhams, as well as the Daily Mirror and Sunday Pictorial).
▪ IPC Magazines, publishing the consumer magazines and comics.
▪ IPC Trade and Technical, publishing the specialist magazines (later known as IPC Business Press Ltd).
▪ IPC Books, handling all book publishing (headed by Paul Hamlyn, whose own company had been acquired by IPC).
▪ IPC Printing, handling all non-newspaper printing operations (headed by Arnold Quick, whose own company had also been acquired by IPC).
IPC New Products, a launching pad for products which used new technology (headed by Alistair McIntosh).
The publications that IPC media produce:
IPC media produce a wide range of publications from a wide variety of genres. These publications include:
NME. Ideal home. Country life. TV times. Marie Claire.-Plus many more.
As you can see IPC Media are all about variety, this is because they like their publications to be approachable by anybody with any interests in their lives.
The current news about IPC Media:
With IPC Media being such a huge national company it is inevitable to say that they will be in some form of news at least once a week.
They have recently been in the news, 6th of October 2010, for them selling off 4 of their niche titles to a company called, ‘Kelsey Publishing’. The magazines that they sold off were; Aeroplane, Mini world, ships monthly and park home & holiday caravan. Kelsey Publishing specialises in specialist magazines which makes them the perfect home for these sorts of magazines. I also think that there is no need for them in the current economic climate for such a big company.
New music magazines:
As I said before, IPC Media have a wide range of genres with their magazines; however, they only have on new music magazine-NME-you cannot even start to judge the success of NME though. NME is a highly successful new music magazine and has been associated with IPC Media ever since it first was published in 1952. The new musical express is a perfect example of knowing that IPC Media would be an appropriate publisher for a new music magazine.
In my opinion, it’s very hard to judge what type of musical genre IPC Media’s new magazine would be based on, if they released a new music magazine because they have such a wide range of magazine genres so there isn’t really a trend that you can base your ideas on. If I was to say a genre then they would probably publish a mainstream music magazine because their main music magazine-NME- is not under the genre of mainstream music. So, they might sway in the opposite direction.
The only reason that alternative publishers like Bauer would be appropriate for a new music magazine is because their expertise are a lot stronger than IPC Media’s. This is because of their wider range of music magazines. However, I do think that Bauer and IPC Media would be equally appropriate for the publication of a new music magazine.
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